The last few years have been tough on the cigar business. With rising taxes, financial crisis and a slew of other hurdles companies have been forced to really find a unique edge at gaining and maintaining business. That edge is cigar travel.
Cigar companies have begun to fly some of its customers down to their factories. These trips have shown a great return on investment, as their guests return to their home shops. Manufactures provide a mixture of education and entertainment that vary. A visit to the factory is almost always top on the list as well as an up close and personal look at the tobacco fields. Several companies have begun hosting these trips, including Miami Cigar, EO Brands, My Father Cigars, Rocky Patel and Camacho.
Since it can be tough to get space on these trips, a lot of cigar enthusiasts won’t get to have the opportunity to go. Drew Estate however has their “Cigar Safari” which is its small resort in its Estelli, Nicaragua factory complex. Guests can book their own mini-vacations to tour the Drew Estate factory with the added cost of $450 plus airfare.
For the cigar smoker, the opportunity to hang out with the same people who are responsible for creating and producing the cigars they love is a rare opportunity but due to these unique marketing technique’s manufactures are making it a little easier.